Digital-Transformation

Digital Transformation, Digital Experience, Digital Thought Leader, Digital Coffee Table, Digital DevOps Team, Digital Dystopia Some of these things are not like the others. Have you heard the phrase ‘digital’ so many times it loses all meaning? Try saying it a hundred times and see if the word still sticks in your brain. If you’re like me, it’ll slide right away like a fried egg off a bald head. Now imagine baldy over there is your company. It’s risky for a thing to be so pervasive that one cannot escape it, or mentions of it (or articles about it - no the irony is not lost). ...

Digital transformations don’t work. Everyone wants to talk about digital-led businesses. Every business is a software business, even when they aren’t, people will tell you. But the focus on big bang, project managed, change agent-driven initiatives tend to leave sour tastes in the mouths of long-standing staff. Naive technologists or agilists or product people for that matter exacerbate this when they perform the business strategy equivalent of the ‘seagull’. Discontent frequently morphs into outright opposition, and emotion becomes the dominant decision-making force rather than observation and planning. Eventually, what good will the agent(s) had is exhausted, and they leave the business. Sometimes voluntarily, sometimes less so. ...